Chickenango Brand Identity
In this project, I designed a comprehensive brand identity and guidelines booklet that serves as a visual and strategic foundation for the brand. The booklet encapsulates the core elements of the brand, including logo usage, color palettes, typography, and visual style. I carefully curated these elements to ensure a cohesive and recognizable identity that communicates the brand’s values and personality. Beyond aesthetics, the guidelines offer detailed instructions for maintaining brand consistency across all platforms and touchpoints, providing stakeholders with clear directives on everything from print to digital media. The identity design was crafted to reflect the brand’s mission, creating a unified and professional image that resonates with its target audience.