BRAND & LOGO DESIGN FOR THE 2019 ELITE PRODUCERS FORUM IN CHICAGO
NWL hosted a convention in Chicago and asked for a t-shirt design, preferably including the Chicago skyline. I thought it would be a good idea to present it in a way that highlighted the iconic Cloud Gate sculpture (“The Bean”). The waves in the design emphasize Chicago as the “Windy City”. The font used for “Chicago” is inspired by the band and the colors used relate to many city and landmark icons (Chicago Bulls, Cubs, Bear, etc.). Finally, the slogan "Weird meets Windy" adds the Austin/Chicago reference.
Overall, I wanted to give it a vintage-distressed vibe that complements the lettering and color palette used for this design.
COLOR PALETTE
